Introduction
Web design isn’t a one-size-fits-all formula, but there are a few things that make a website flourish while others stay stuck in the mud. Our objective at [Sender.Company] is to increase the number of leads to your website. We’ll do this by doing two extraordinary things:
First, we’ll figure out the true value you provide. This is your “unique value proposition.” In other words, what you do that nobody else can do. We’ll ensure your brand speaks to your audience.
Secondly, we’ll use SEO and modern lead-generation tactics to up your conversion rate, which is currently at (insert conversion rate).
We’ll expand on what we’ll do and how we’ll do it in the following sections.
Content for the site
Having designed and redesigned multiple websites in our (insert years) years as web designers, with many of my clients being in the same situation you’re in now, there are multiple components of your website that will help you scale.
Web page selection
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Homepage:We’ll help you establish a relationship with your buyers from the get-go!
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About us: Who are you? What’s your story? Why should clients buy from you?
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Products & services: Don’t forget to include what you’re selling!
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Case studies/reviews: Positive reviews and case studies help conversion.
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Your process: How do you work? Should we detail your process in advance?
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Calls to action: We’ll strategically place contact forms on your website.
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Blog: You need a blog to generate consistent leads to your website!
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Photo gallery: Have some photos you want to show off? We’ll display them beautifully!
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Pricing/FAQ section: Reduce client emails by giving them the information they need.
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Privacy policy and terms & conditions: We’ll ensure your website is legally compliant.